Instagram creates new opportunities for small businesses to expand their markets. It can be used by entrepreneurs to reach potential customers and tell them about their products. Hence, knowing the user’s demographics on Instagram is essential to convert those users into potential buyers. The demographics of social media users, such as gender, are vital for personalized advertising targeting. Based on the previous study, most of them studied to predict gender based on text analysis. This study aims to implement a deep learning method called Convolutional Neural Network (CNN) to predict gender on Instagram based on an Instagram profile image. Deep learning is a widely known technique to extract hidden patterns of a specific image. Thus, it can be useful for detecting gender based on the Instagram user’s profile images. According to performance analysis, the prediction of gender on Instagram based on …
Penulis Internal : Muhammad Rifqi Maarif